Client: A private trainer, coach
A client of ours wanted to find a way to make his training program a bit more appealing visually. The original structure was to have the trainer ‘on-screen’, talking through the entire video. However, his course materials were interspersed with short anecdotes that helped convey his key points.
So, what we did was work with him to animate the short anecdotes, so that during that part of the video, the focus wouldn’t be on him, but on the depiction of the anecdote. This made the lesson a lot more interesting, and increased the effect of the story on the viewer.