Catherine Herzog

confused woman

How to Communicate Boring – But Important – Subjects

man giving speechEver been in a really boring meeting? Probably.

Let’s face it – some topics are just dry. No matter how engaging the presenter or how much coffee is served, the presentation is just…not that fun to listen to. But just because you and I might think a topic is boring doesn’t mean it’s not important!  In fact, often the topics that seem the most boring are the very topics that are the most important for employees to pay attention to!

Think about what “boring” topics could be. Internal processes. Policies. Ethics compliance. Audits. Confidentiality.

Most of us might not get too excited listening to presentations about internal audits (sorry, auditors!) but that doesn’t mean that we shouldn’t be paying attention when auditors present a list of important “do’s and don’ts.”

In fact, often the topics that seem the most boring are the very topics that are the most important for employees to pay attention to!

Those boring topics might be dry, but they’re the backbone of your company. Can you imagine how quickly things would fall apart if you didn’t have solid processes and company-wide policies? Someone had to create those – and someone had to convey them to your employees.

So how can we make sure that employees are paying attention when the information is dry as sawdust?

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Computer desktop with icons on screen

Three Internal Communications Tools You Need To Be Using

Woman with business vectors“Oh,” the employee said, surprisingly nonchalantly, “I guess I missed that email.”

“I guess I missed that email…” Six words that strike fear into the heart of internal change managers.

That email wasn’t just an email: it was so much more. It was the culmination of a six-month project by three teams. It had a link to the results of case studies and focus groups. It had important next steps to be taken by the whole  company. This project was exciting…one might say revolutionary.

But no one had read the email.

“What can I do to get this message across?” you moan into your coffee. “If only I had a tool to help me communicate with employees…”

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Three signs your internal communication isn’t working

icommsToo often, internal communication is an afterthought. Or it’s a lofty ideal that seems unattainable. Yet, effective internal communication is imperative to any business, no matter the sign.

Why does internal communication matter? When management and staff aren’t on the same page and communication breaks down, it has a ripple effect through every department, ending in lost revenue.  The symptoms can be everywhere: confusion about projects and deadlines, frequent mistakes, disgruntled clients, and disengaged employees. Over time this too often leads to a culture of distrust, demotivation, and a loss of productivity.

On the flip side, good internal communication can be the secret sauce to success. In fact, companies with highly effective communication practices have a 47% higher return.  What’s the difference? These are the kind of companies that work to alleviate confusion, place an emphasis on employee engagement and satisfaction, and empower people to do their jobs and seek help where and when they need it.

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Strengthen your internal communications with an animated video

VideoImagine you are about to launch a new product line. You’ve had a team working on it for a year. Your board is thrilled. Your marketing department is ready to launch a multi-channel campaign. All you have to do is announce the launch of this new product line. You send a detailed company-wide email with the subject “Important: new product line”. And no one reads it.

While no doubt your subject line might be more interesting, the fact remains that an email will simply be overlooked by the majority of your employees. Imagine instead that you create a short, humorous 90 second animated video and circulate it via email. In under two minutes every employee has watched the video and is as excited about your new product as you are.  Just like that, you’re all on the same page.

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Four Creative Ways to Engage Your Employees

lightbulbIf your employees aren’t engaged, they’re costing you money. According to research by Gallup, organisations with a higher level of engagement reported having 21 percent higher productivity. That translates to higher sales and a healthier company overall, and TNS Global research  recently published a report that shows “that highly engaged employees have a clearer understanding of job responsibilities and receive the proper training to do a quality job”

So how can you invest in your employees in a way that engages them in a meaningful way?

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