Ten ways you can use an animated explainer video to communicate internally in your organisation
Why animated videos and not normal ‘live action’ videos?
How do they know it works?
How do you even quantify the ‘value’ of an animated video?
Well, according to Dr James McQuivey of Forrester Research, the average one-minute video is worth over 1.8 million words. Sound impressive? Well… yes, but honestly speaking, it’s actually based on the well known premise that a picture is worth a thousand words.
See, if a picture equals 1,000 words and a video shoots 30 frames per second. Therefore, every second of video is worth 30,000 words. Multiply that by 60 seconds and you get 1.8 million.
So, the point, really, is if a single image can say so much – imagine how much more a video can say. The mixture of words, visuals, images, (and perhaps a bit of humour) means that explainer videos are here to stay. They’re effective, efficient, and increasingly popular. According to Forbes, 59 percent of executives prefer watching a video over reading text, and those videos lead to 50 percent of viewers searching for additional information.
So, is an internal explainer video right for you? The short answer is “probably”. We’ve pulled together ten ways you can use an internal explainer video. Check them out below:
HR and explainer videos is a match made in heaven. Human Resources departments wear so many hats: hiring and firing, making sure everyone gets a payroll, administering benefits, and keeping up to date with state and federal laws. Making sure that all employees have the right information is crucial – and using internal explainer video makes that communication much easier.
1. Recruitment and Hiring
Use recruitment videos to attract top talent to your company. It’s an easy way to showcase your company and culture in under two minutes and can be a powerful tool in growing your team.
2. Onboarding and Training
New hire orientations can be hard on both managers and new employees who are likely a bit overwhelmed! Use a video to walk employees through basic onboarding processes, and create a digital resource library they can refer to later on.
3. Compliance and Code of Conduct
Does everyone in your company know your policies and codes of conduct? Odds are they can use a refresher from time to time. Create a library of compliance and codes of conduct videos that can be easily circulated amongst your company a s needed.
4. Policy Review
Instead of meetings about benefits enrollments and policy changes, use a video that can be emailed company-wide and reviewed by employees when they have the time. It’s a shorter, more effective way to keep employees looped into important policies.
Strong internal communications is crucial for any company: internal comms helps organisations achieve goals and increase employee engagement. Finding ways to cut through the noise of the barrage of emails, phone calls, text messages, and meetings that employees experience daily is crucial for an effective internal communications system.
5. Introduce new ideas, strategies, or policies
Don’t risk important messages being ignored by busy employees. If you have a message to share, consider a video – it will capture the attention of employees more effectively than a memo or email, and be easier for a busy workforce to digest.
6. Success Stories
Boost morale and create a sense of community by sharing successes via videos. These can be new product launches, earnings reports, or announcements of company news. Take it a step further to reward employee engagement and celebrate volunteering, philanthropy, and community engagement.
7. Reinforce core values
Establishing – and revisiting – core values is powerful. It aligns employees across companies, creates a sense of ownership, and can be a guiding light in navigating the complex business world. But core values can be difficult to embrace when entrenched in the day-to-day work routine. A video highlighting and exploring core values – that can be shared at presentations or via email – reminds employees what you are all about.
8. Lead-off for a presentation or meeting
The goal of any meeting or presentation should be for the audience to walk away with a clear understanding of the subject presented, and tangible next steps. That isn’t always the case – and poorly run meetings create confusion and can undermine internal comms. Short videos as lead-offs for major meetings align all audience participants and create a sense of excitement – videos are fun after all!
Do all employees at your company know what professional development options there are to them, or if there are options at all? Do you offer training classes or have resources for continued education? Many times a new hire might not know the answer to this – nor know who to talk to. Use videos to educate employees on professional development opportunities and to describe (and make accessible) the tools and resources at their disposal.
9. How-to videos and tutorials
Professional development is important to an engaged, motivated employee base. Consider an explainer video to introduce employees to the professional development opportunities you have available, as well as what tools and resources already exist.
10. Digital Resources Library
Pull it all together with a digital resources library. If you’ve had success using videos for HR or internal communications, create an easy and accessible place where employees can reference videos whenever they need them – and wherever they are. No one wants to have to find and read an employee handbook to revisit a benefits question or understand a policy. Video makes it much easier for all employees to feel informed and like they have the tools they need to do their jobs!
And that’s why we do what we do. We focus 100% of our energy and time on internal explainer videos that help change managers and internal communicators engage employees – capturing their attention and interest visually. If you have a question about using an animated video at your organisation drop us a note on our contact page or leave a comment below.